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Job Opportunity at ABEA, Marketing Manager

Ilala, Gerezani Dar Es Salaam
1.0 Introduction
Animal Breeding East Africa Ltd (ABEA), is a private company incorporated in Tanzania. ABEA provide services and products to the farmers to help them improve their livestock and profits from farming. ABEA is a new company but with strong local and international partners and solid long term contracts to deliver. The successful applicant will be based in Dar es Salaam, and will be responsible to the Chief Executive Officer (CEO).

2.0 General position objective
The management wishes to recruit dynamic, results oriented and committed individual who can drive marketing programs to maximize company sales and deliver on its industry mandate.

3.0 Key responsibilities
• Conducting market research and disseminating market information to relevant stakeholders and customers.
• Participating in innovative branding and development of promotional activities for ABEA.
• Establishing and managing database on market information and development partners.
• Identifying market opportunities and advising ABEA management accordingly.
• Communicating with target audiences and managing customer relationships.
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs in liaison with relevant officers.
• Arranging the effective distribution of ABEA marketing materials.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• Contributing to and developing sales and marketing plans and strategies and evaluating their effectiveness.
• Sourcing advertising opportunities and placing adverts in the press or on the radio.
• Responsible for obtaining profitable results from the sales team through providing leadership and monitoring their performance.
• Assist in developing relevant training materials and provide training to the artificial insemination technicians.
• Maintain regular contacts with key stakeholders, e.g. in the Ministry of Agriculture, Livestock and Fisheries plus other industry organizations.
• Stimulate or support industry initiatives that may create demand for ABEA products and services.
• Promote ABEA products and services to livestock keepers and ensure that agreed orders are supplied on schedule.
• Assist with distribution of the information to the target market via the website, printed material, or e-mailed to technicians.
• Regularly update ABEA’s website.
• Manage the farmer education programme and ensure that the set targets are met.

4.0 Competencies and specifications
4.1 Experience
• Bachelor degree in any of the following disciplines: Marketing, Business Administration/ Management, Commerce (marketing), Entrepreneurship or its equivalent from a reputable institution.
• Served in a senior sales and/or marketing position in a busy organization.
• Should have a minimum of 5 years’ experience in a busy sales and marketing department.
• Worked as a team manager and business development in an organization dealing with livestock or pharmaceutical products.
• Good communication, customer care and public relations skills.
• Ability to travel country wide and the regions to meet customers.
• Proven ability to formulate and successfully implement marketing plans and strategies is essential.
• Knowledge of cattle breeding sector is valuable.
4.2 Personal qualities
• Leadership qualities.
• Ability to self-manage and meet deadlines.
• Accuracy and attention to detail.
• High ethical standards.
• Excellent inter-personal skills.
• Ability to foster a high level of performance in the business team

5.0 Application Instructions
Please send your application and supporting documents to :ngollo.mlengeya@abea.co.tzcopying dave@smartdata.com by 31st May 2017.

The package should include a cover letter and a detailed CV. All applications will be evaluated equally and only shortlisted candidates will be contacted for interview